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You can see here the #1 ranking factor is link signals. Referring to the same Moz Study, here are the top ranking factors: This is about the section below that maps the organic results. Organic Listing and Website Ranking Factors: If you’re not ranking in maps, it may be because you need stronger signals to your website. Some call this a “blended algorithm ” – previously, map results were less influenced by your website’s ranking signals, but now the two are intertwined. Going down the list you can see that links are very important, as well as on-page signals from your website, citation signals, and reviews.
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You can see the #1 factor is My Business Signals – Which means you’ll need to properly optimize your Google Business Profile. Speaking of landing pages, having an optimized, mobile-friendly website and making sure that your site is easy to navigate on a mobile device is a great idea and should be considered because 60% of searches take place on a mobile device.Ĭheck out this local SEO case study by Moz : Having relevant citations and up-to-date NAP information such as phone number and address will show Google that your business is trustworthy enough to send its users to your landing page. This will help boost your local organic traffic.īeing a part of directory listings that include a physical address such as Yelp, Google Business Profile, and Yellow-pages greatly increases your chances of ranking and improving your digital marketing strategy. That is great for spreading the word and great for Google. So, if you’re a restaurant, you want people to take pictures of your food and tag your business. If your backlinks are from spammy or untrustworthy sources, that can hurt your chances of getting on Google’s top page.īelieve it or not, the number of “check-ins” at your location that people do can let Google know if your location is an established business. Using high-quality links from trusted sources or trusted websites improves your chances of ranking. Reviews also let Google know that your business is legit. Although, reviews aren’t just about sales. Studies suggest that most people trust online reviews just as much as a personal recommendation. Just one review can be a dealbreaker when trying to convert a potential lead into a qualified lead. Google reviews are also important local SEO ranking factors. So, making sure your NAP information is correct on all directory listings is vital. In fact, just during the pandemic alone, businesses saw a 61% increase in the number of phone calls from their Google Business Profile. Consistent search engine NAP informationĪs you may already know, Google Business Profile has been and will continue to be a major local SEO ranking factor when trying to increase Domain Authority.Directory listings for your local business.High-quality inbound links or backlinks.Negative and positive reviews in Google, Yelp, or Bing.
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In fact, studies suggest that “near me” mobile searches increased by 136% just in the last year Local SEO is quickly becoming one of the most important parts of SEO and improving the traffic of local companies and small businesses.